THE FMU: Branding
Branding
Football Manager isn't just a game; for its community, it's an obsession involving deep strategy, data analysis, and intense emotional highs and lows. "THE FMU" (The Football Manager Universe) is a forum dedicate to this community. The goal was to create a brand identity that moved beyond the typical "dated forum" look and reflected the intensity, professionalism, and passion of a virtual manager's career.
The Challenge: Online forums often suffer from generic, uninspired design. FMU needed an identity that felt authoritative yet energetic—a visual language that commanded respect and felt like home for serious tacticians and passionate fans alike.
The Solution: We developed a branding suite that balances strategic depth with aggressive energy.
Typography: The "AVIANZ" typeface is the cornerstone. Its wide, italicized, and aggressive stance suggests speed, forward momentum, and the dynamic nature of modern football.
Color Palette: A classic yet powerful sports combination. Deep Navy Blue represents strategic depth and tradition, while intense Red captures the passion and adrenaline of a matchday. Beige acts as a classic, neutral backdrop, giving the brand a premium feel.
The Logo: The main wordmark is bold and imposing, while the stacked monogram offers a versatile emblem suited for social media icons and merchandise, acting as a "club badge" for the community member.
The Outcome: A robust, sporty, and professional brand identity that elevates THE FMU from a simple message board to a premier destination for the global Football Manager community.
