LOKAAL 432: Wayfinding as a Visual Pulse
Wayfinding
LOKAAL 432 is a bustling hub for creatives, entrepreneurs, and local initiatives. This project involved designing a directory and wayfinding system that would not only guide visitors through the building but also visually represent the vibrancy of the community within.
Year
2025
Services
Wayfinding
The Challenge: The primary challenge was to organize a dense list of over 30 different tenants—ranging from yoga studios to design agencies—across multiple floors without creating visual clutter. The wayfinding needed to be immediately legible in an industrial setting while reflecting the modern, energetic brand identity of LOKAAL 432.
The Concept & Strategy: We adopted a strategy of "Bold Orientation."
High-Contrast Color: We selected a deep, vibrant magenta to act as a visual beacon against the building's concrete and brick textures. This color choice ensures the signage is impossible to miss.
Macro Typography: Large, oversized numerals (1, 2, 3) were used as the anchor of the design. This allows visitors to identify their location or destination floor from a distance, reducing navigation anxiety.
Clean Hierarchy: The tenant names are typeset in a clean, sans-serif font, aligned to a strict grid. This creates a sense of order and professionalism, celebrating the diverse mix of residents as a cohesive collective.
The Outcome: The result is a wayfinding system that functions as both a practical tool and a piece of environmental graphic design. It turns a functional necessity into a branding opportunity, signaling to every visitor that they have entered a space of creativity and energy.
